Oracle Cloud HCM Blog Strategy

The Oracle Cloud HCM blog serves as a thought leadership hub for Oracle's HR software solution.

Project URL: https://www.blogs.oracle.com/oraclehcm
Categories: Content Marketing
Tools: Eloqua, Microsoft Office, Grammarly
Client: Oracle
Completed Date: August 01, 2022

The Oracle Cloud HCM blog serves as a thought leadership hub for Oracle’s HR software solution. For over 3 years, I managed all aspects of the publication, from its content calendar to the overall strategy. I aligned content development with upcoming campaigns, worked with writers to produce content, and tracked the over 800,000 page views created over that period.

Over time, the blog took on numerous complexities that I sought to manage, including:

Category management
Author management—Writers included influencers, partners, cross-functional colleagues, and executives
Content calendar creation and management
Content strategy and flow